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HISTORY OF SPORTSBOOKS
by: Ruth Morrison

1700s

The early Americans bet on makeshift horse races, cockfights and bare-knuckle brawls.

1800s to
1900s

Horse racing saw the most widespread popularity throughout the 19th Century and into the early 20th Century.

 

After the Civil War, horse tracks began to dot the eastern landscape and bettors from all economic sectors flocked to the tracks in droves. Many enterprising bookmakers started 'auction pools' in the early days of horse racing which involved auctioning off bets for each horse in a race.

Late 1800s

Professional baseball began to gain popularity and, consequently, so did betting on the sport. Baseball 'pool cards' became a standard in urban areas in the East.

1920s

College football, college basketball and boxing gained huge popularity with bettors. Pool cards were the favorite option of many bettors because of their promise of riches during the tough economic times of the Great Depression. Football pool cards proved to be as popular as the baseball cards even though bettors faced the challenge of picking a winning combination of usually five or more games in hopes of a big payday.

1931

Gambling was legalized in Nevada.

Mid 1930s

Athletic Publications, Inc. was established by Leo Hirschfield in Minneapolis, Minnesota. It became the oddsmaking standard for the sports betting world for three decades. It set the lines in all sports and distributed them to bookies across the USA via telephone and telegraph.

1940s

The point spread was invented. Most believe it came from professional bettor and bookmaker Charles McNeil from Connecticut.

1950s

The implementation of the point spread, along with the widespread emergence of television can be referenced as two factors that perpetuated the massive growth of sports betting during this era. More games were offered by bookies and people could actually watch the contests they bet on at home or their local tavern.

1951

A regulation was passed by U.S. Congress imposing a 10% tax on all sports bets placed in the United States. This allowed the bookmakers to work their trade openly in the public eye.

The first legal sports books in Nevada were stand-alone shops which were independent from any of the large casinos. They were called 'turf clubs' and had names like the Del Mar, Churchill Downs and the Rose Bowl. Betting options were posted on chalkboards and cigar smoke was heavy in the air.

1974

The 10% federal tax imposed on sports bets was deemed unconstitutional and Congress lowered the tax to just 2%. Casino executives then began to see the potential advantages of opening a sportsbook in their casino and they wasted no time in getting into the sports betting business.

1975

Jackie Gaughan opened a sportsbook at the Union Plaza Hotel and Casino in downtown Las Vegas.

1976

A sportsbook was opened at Stardust. This became the prototype for the modern Vegas sportsbook which has a plush environment with plenty of seating space and multiple television sets. New electronic boards replaced the manually-operated chalkboards.

Late 1970s

Sportsbooks were established in other casinos at a rapid pace.

1980s

Las Vegas Sports Consultants, Inc., an odds and information service, emerged as a major force in the sports gambling world and he helped usher in the technological revolution.

1986

The Las Vegas Hilton 'SuperBook' opened.

The sportsbook at Caesars Palace was reinvented.

1989

The Mirage opened and was then considered the most extravagant hotel - and sportsbook - in Las Vegas.

Starting mid-1990s

With the emergence of the Internet, online sportsbooks began popping up in places such as Antigua, Costa Rica, England and Ireland.

2005

It was estimated that worldwide online sportsbooks took in nearly $70 billion a year in bets even as Nevada sportsbook handle amounted to a bit over $2 billion.


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NFL FOOTBALL
COLLEGE FOOTBALL
Matchup Line Total
09-04-10 | 12:05 PMWMichigan  at 23.5 O: 50.0
MichiganSt  -23.5 U: 50.0
09-04-10 | 12:05 PMMiamiOhio  at 38.0 O: 53.0
Florida  -38.0 U: 53.0
09-04-10 | 12:20 PMULLafayette  at 28.5 O: 51.5
Georgia  -28.5 U: 51.5
09-04-10 | 12:35 PMIllinois(N)  at 12.0 O: 53.5
Missouri(N)  -12.0 U: 53.5
09-04-10 | 2:00 PMColorado(N)  at -11.5 O: 46.5
ColoradoSt(N)  11.5 U: 46.5
09-04-10 | 3:30 PMNewMexico  at 35.0 O: 55.0
Oregon  -35.0 U: 55.0
09-04-10 | 3:35 PMConnecticut  at 3.0 O: 53.0
Michigan  -3.0 U: 53.0
09-04-10 | 3:35 PMKentucky  at -3.0 O: 47.5
Louisville  3.0 U: 47.5
09-04-10 | 3:35 PMNorthTexas  at 27.0 O: 56.0
Clemson  -27.0 U: 56.0
09-04-10 | 3:35 PMPurdue  at 10.5 O: 52.5
NotreDame  -10.5 U: 52.5
09-04-10 | 3:35 PMTexas  at -31.0 O: 56.0
Rice  31.0 U: 56.0
09-04-10 | 3:35 PMUCLA  at 2.0 O: 44.5
KansasSt  -2.0 U: 44.5
09-04-10 | 6:00 PMSyracuse  at -7.5 O: 42.5
Akron  7.5 U: 42.5
09-04-10 | 7:00 PMArmy  at -9.5 O: 43.0
EMichigan  9.5 U: 43.0
09-04-10 | 7:00 PMArkansasSt  at 31.5 O: 57.5
Auburn  -31.5 U: 57.5
09-04-10 | 7:00 PMBowlingGreen  at 14.0 O: 55.5
Troy  -14.0 U: 55.5
09-04-10 | 7:00 PMWKentucky  at 37.5 O: 51.5
Nebraska  -37.5 U: 51.5
09-04-10 | 7:00 PMUtahSt  at 33.5 O: 57.5
Oklahoma  -33.5 U: 57.5
09-04-10 | 7:00 PMSanJoseSt  at 37.5 O: 51.5
Alabama  -37.5 U: 51.5
09-04-10 | 7:05 PMMemphis  at 21.0 O: 50.5
MississippiSt  -21.0 U: 50.5
09-04-10 | 7:05 PMWashingtonU  at 2.0 O: 56.0
BYU  -2.0 U: 56.0
09-04-10 | 7:05 PMWashingtonSt  at 17.0 O: 53.0
OklahomaSt  -17.0 U: 53.0
09-04-10 | 7:30 PMNorthwestern  at -3.5 O: 42.5
Vanderbilt  3.5 U: 42.5
09-04-10 | 7:50 PMOregonSt  at 13.0 O: 50.5
TCU  -13.0 U: 50.5
09-04-10 | 8:05 PMNorthCarolina(N)  at 10.0 O: 43.5
LSU(N)  -10.0 U: 43.5
09-04-10 | 10:05 PMCincinnatiU  at 2.5 O: 56.5
FresnoSt  -2.5 U: 56.5
09-04-10 | 11:05 PMWisconsin  at -20.0 O: 54.5
UNLV  20.0 U: 54.5
09-05-10 | 2:05 PMTulsa  at -7.0 O: 59.0
EastCarolina  7.0 U: 59.0
09-05-10 | 3:35 PMSMU  at 14.0 O: 60.0
TexasTech  -14.0 U: 60.0
09-06-10 | 4:05 PMMaryland(N)  at 6.5 O: 48.5
Navy(N)  -6.5 U: 48.5
09-06-10 | 8:05 PMBoiseSt(N)  at -2.0 O: 50.5
VirginiaTech(N)  2.0 U: 50.5
MLB
NASCAR

NASCAR - EMORY HEALTHCARE 500 - ALL BETS ACTION

Driver Odds
AJ Allmendinger 75-1
Bobby Labonte 100-1
Brad Keselowski 100-1
Carl Edwards 12-1
Clint Bowyer 20-1
Dale Earnhardt Jr 50-1
David Ragan 100-1
David Reutimann 30-1
Denny Hamlin 12-1
Elliott Sadler 100-1
Greg Biffle 12-1
Jamie McMurray 20-1
Jeff Burton 18-1
Jeff Gordon 12-1
Jimmie Johnson 6-1
Joey Logano 35-1
Juan Pablo Montoya 12-1
Kasey Kahne 10-1
Kevin Harvick 8-1
Kurt Busch 8-1
Kyle Busch 10-1
Marcos Ambrose 100-1
Mark Martin 30-1
Martin Truex Jr 30-1
Matt Kenseth 18-1
Paul Menard 100-1
Reed Sorenson 100-1
Regan Smith 100-1
Ryan Newman 40-1
Sam Hornish Jr 100-1
Scott Speed 100-1
Tony Stewart 12-1
Travis Kvapil 100-1
zx Field (Any Other Driver) 50-1
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